As a 40-something mom who left her full-time job to manage the confusion of Covid-19, Jess Foley felt lost.
Without a routine (for herself, her husband, or her daughters) she was floundering. Helping her children with their schooling gave her some focus, but it wasn’t enough. She knew she could be helping more people during this uncertain time.
As a writer with years of experience running a blog website, Jess wanted to expand her offerings and lend her talent to local businesses.
What does she write?Jess styles herself a Copywriter, but what does that mean?
In the broad sense, a copywriter writes copy for any and all platforms. Website pages, emails, reports, manuals, books - these are all considered Copy.
That’s way too broad for Jess. She is a skilled content writer, and her specialty is blog articles to support businesses in their niche industries.
Her pitch:Business websites need consistent content to help them rank in Google searches. Instead of you, the business owner, taking the time to learn about this, Jess has the knowledge and experience to provide this service at a reasonable price for local businesses.
She wants to learn as much as possible about your business, then brainstorm awesome and interesting topics to write articles on. Those articles will draw readers to your business website, and increase the views to your products and services with links cleverly placed in the article content. (
Read more about the connection between content and SEO here.)
Her experience:
Jess has been running her blog website since 2016. She has also been creating content for Kingstonist since 2018. She is now on the sales team at Kingstonist, and offers Business Features as a way for businesses to share news and promotions with the Kingston community.
A few examples of articles Jess has written:
Kingstonist.com:
A Modern Mom’s Life (jessicafoley.ca):
theWedge.live:
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